Posted on Jun 21st, 2011 in 536 Metropolitan > Live > Shopaholics by admin
As you may have noticed, we’ve been working on a clandestine Brooklyn storefront for a hot minute. We’re FINALLY revealing it to the world this Friday, June 24th with a special opening reception from 5-7pm. We couldn’t be more proud to unveil our new HQ, hope to see you there! Check the full press release below.
Fool’s Gold Records Announces Brooklyn Retail Store and New Merch Collaborations
Tastemaking independent label opens 536 Metropolitan, the FG headquarters for music, clothes and lifestyle on June 24th
Debut products include limited-edition collaborations with Members Only, Pijama, AiAiAi and more
Over the past four years, Fool’s Gold has established itself as a new kind of independent record company, one just as comfortable introducing once-unknown artists like Duck Sauce, Kid Cudi and Kid Sister to the world, as throwing sold-out parties where Kanye West and Drake just happen to stop by and hang out, or splashing their irreverent, eye-popping visual attitude across everything from vinyl sleeves to rubber ducks. Through the catalog of work and the family of artists they’ve curated, Fool’s Gold has become a name you can trust for new and interesting work in every context.
Their latest endeavor to proudly sport the gold bar logo is 536 Metropolitan, a top-to-bottom transformation of Fool’s Gold’s storefront office in Williamsburg, Brooklyn into a French bistro-inspired retail experience, featuring a wooden bar where the taps have been replaced by fully-stocked record crates, custom wallpaper and art prints, and an ever-changing selection of exclusive new merchandise alongside rare finds from the FG archives. Equal parts vinyl mecca, gallery space and clothing boutique, 536 Metropolitan launches as an instant must-visit for music fans of all kinds.
Along with Fool’s Gold’s own music and merchandise, 536 Metropolitan will also serve as a launchpad for product collaborations with like-minded international brands. The store opens with a collection of FG-designed luxury laptop, iPad and digital camera cases from the Italian compmany Pijama, with a line of audiophile-quality Fool’s Gold headphones (for DJs and iPod-ers alike) made by Copenhagen-based AiAiAi to follow this Fall. Yet before it’s even been officially announced, the most sought-after upcoming Fool’s Gold collab is a limited-edition Members Only leather jacket, as worn onstage by A-Trak and Dave1 of Chromeo. These items will also be available on FG’s new online store launching the same date as the shop.
Come see 536 Metropolitan in person when it is unveiled to the public Friday, June 24th, with an opening reception hosted by the label founders from 5-7pm.
536 Metropolitan Ave (between Union & Lorimer)
Brooklyn NY, 11211
L train to Lorimer