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Fool’s Gold x Alive & Well Capsule Launch

Posted on Mar 1st, 2016

Fool’s Gold teamed up with Seattle’s Alive & Well for a limited edition capsule celebrating the brand’s four-year anniversary. With shared roots in music and street culture (longtime FG fam Four Color Zack is one of A&W’s founders) and a mutually irreverent take on style, this team-up channels inspiration from Seatown weather, Sir Mix A Lot’s limo, and more into must-have pieces for Spring. Get the tees, hoodies, rain jacket, skate deck and more starting this Saturday (3/5) at store.foolsgoldrecs.com and aliveandwellsea.com, and celebrate with a FG takeover that night at 95 Slide (722 E. Pike Street) featuring music from LNDN DRGS, Nick Catchdubs, Four Color Zack and Sean Cee.

Black Atlass “Tonight” Video

Posted on Feb 29th, 2016

Black Atlass’ slinky, seductive single “Tonight” gets an equally alluring music video from acclaimed fashion photographer Kenneth Cappello. Conjuring a high-gloss world of vintage supermodel shoots, the classic B&W beach video vibes quickly turn hallucinatory, with Black Atlass’ yearning vocals soundtracking a Cronenberg-worthy body party. Even if tarantulas aren’t your turn on (yet), “Tonight” is a must-watch. Stay tuned for more from Black Atlass in the coming months.

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Posted in Videos

Rome Fortune “Jerome Raheem Fortune” Album

Posted on Feb 26th, 2016

In the most cosmic sense of the word, Rome Fortune is Atlanta’s newest star. Green-bearded and crop-topped, 6’5” in cowboy boots, he takes the stage like an eclipse and flips straighforward bars into lunar poetry. But even with such otherworldly swagger, Rome’s music connects with fans because of how powerfully (and sometimes painfully) human it really is.

Jerome Raheem Fortune is the true story of this man who fell to earth. Rome’s Beautiful Pimp mixtapes (“rap as motivational speaking, generous and all-inclusive” – Pitchfork) and collaborations with everyone from turn-up trailblazers OG Maco and ILoveMakonnen to Four Tet and Toro Y Moi were merely the prelude to JRF’s nakedly honest storytelling.

Over loose, dreamlike tracks from longtime collaborator Cubby, Rome gets extra real about his struggles: his parents, his children, and their mothers… his dreams, his demons, and the drugs that may be fueling both. Even Kaytranada produced single “Dance” is an outlier, an uptempo song about escape rather than elation. Yet nothing on Jerome Raheem Fortune is a drag; over the course of 11 potent tracks, Rome Fortune presents hip hop catharsis at its most compelling. Head towards the outer limits of rap with a guide who is intimately familiar. Listen to Jerome Raheem Fortune here.

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Posted in Releases

ManMan Savage “Takin Shots” Video

Posted on Feb 18th, 2016

Premiered on Revolt TV, ManMan Savage lives up to his name on “Takin Shots,” shaking dreads and wilding out to his anthemic Fool’s Gold single in the most unlikely boxing match ever. Turn up and get familiar with ATL’s newest knockout MC. Watch the video above to “Takin Shots” and listen here.

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Posted in Videos

Leaf “Ride” Out Now

Posted on Feb 12th, 2016

Fresh off a sold-out tour with Alessia Cara, Leaf is back with her first new music of 2016. But don’t get it twisted, there’s nothing pop or plastic about this one: “Ride” features Leaf as uncut and uncompromising as ever (“Damn girl you so nasty… love it how you call me daddy…”). Do what she says, and “Ride” this one ‘till the wheels fall off. Listen to “Ride” now.

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Posted in Releases

A-Trak “We All Fall Down” Video + 7″ Vinyl

Posted on Feb 10th, 2016


Directed by Nicolas Randall

The turntables might wobble but they don’t fall down… the same can’t be said for A-Trak’s cowgirl friends in the delightfully absurd new video for his hit Jamie Lidell collaboration “We All Fall Down.” Featuring a mechanical bull dance partner, some brave sweethearts of the rodeo, and Trizzy holding court as saloon master of ceremonies, this “WAFD” video is one foot-stomping night out. Watch the video here and order the 7″ vinyl backed with “Jamie’s Version” at store.foolsgoldrecs.com.

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Posted in Videos

Brenmar Fool’s Gold Guestlist

Posted on Feb 10th, 2016

B-B-Brenmar is next up on the Fool’s Gold Guestlist! Follow the FG Guestlist now on Spotify and be notified every time instantly as soon as it’s updated. Listen to Brenmar’s “She Already Know It” here.

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Posted in Streams

Brenmar “She Already Know It” Video

Posted on Feb 9th, 2016

Brenmar takes mobile macking to new levels with his latest single “She Already Know It.” The NY club king follows up last year’s epic Award EP with his steamiest track to date, creating the perfect setting for guest MCs Beatking, ManMan Savage and Jeff Chery to get inappropriate through the wire. Pass the aux cord and play this loud… watch the cameo-filled cell phone video now, and be sure to get tix for Brenmar’s Valentines’ Day b2b set with DJ Sliink at Good Room in BK.

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