Fool’s Gold SXSW ’15 Recap

Posted on Mar 30th, 2015

Runnin thru TX with our woes! The 2015 edition of our annual FG Austin SXSW showcase brought a gang of new faces to the forefront along with the tried and true party vibes we’re known for. With A-Trak serving as master of ceremonies, we brought out Rome Fortune, Bosco, Leaf, Athletixx (Hoodboi, Falcons, Kittens and Promnite), Brenmar feat Dougie F and UNiiQU3, TM88, Fetty Wap, Fame School feat Manolo Rose, Manman Savage, Post Malone, Chuck Inglish, Nick Catchdubs, Shash’U, Grande Marshall, Bames… even Korea’s own Keith Ape got in on the action! Watch the recap and don’t miss out when the squad hits a town near you. Grady Brannan and Mosaic NYC were in the building on photo duties, check their full galleries on our FB (tag yo self!) and peep some favorites after the jump. Read More

Fool’s Gold SXSW ’15 Showcase

Posted on Mar 3rd, 2015

Illustration by Josh Freydkis

The FG fam is making our annual party pilgrimage down to Austin this month for the official Fool’s Gold SXSW Showcase on Friday, March 20th at Gypsy Lounge. Remember when you saw Kid Cudi at our first showcase? Flosstradamus? Danny Brown?!? This year, the cross-country coalition of awesome includes fresh signings from ATL (futuristic superstars Rome Fortune and Bosco, new rap heroes TM88 and ManMan Savage), LA (beat crew Athletixx and rap diva Leaf) and NYC (underground upstarts Fame School & Manolo Rose), alongside FG mainstays Brenmar, Nick Catchdubs and Shash’U, surprise friends and fam like Jersey crooner (and Yeezus favorite!) Fetty Wap, and many more, with A-Trak himself holding it down as master of ceremonies all night long. The event is free with SXSW badge or wristband, and limited $10 public tickets will be available at the door. Peep the full lineup after the jump, along with a video recap of last year’s showcase to remind you just how we get down… Read More

Fool’s Gold SXSW ’14 Recap

Posted on Mar 25th, 2014

For 2014 we blew through SXSW with our wildest showcase yet. A-Trak and Lex Luger debuted their Low Pros project with Metro Boomin, High Klassified and crazy special guests Migos, Young Thug, Travi$ Scott, and Que, YG and DJ Mustard showed up to drop some Bompton bangers, Danny Brown surprised the crowd with a Bruiser Brigade takeover featuring Zelooperz, 100s brought the funk, Nick Catchdubs kept the party live with an assist from Black Dave, and gLAdiator, World’s Fair, Treasure Fingers, GrandeMarshall, DaVinci & Sweet Valley and Smalltown DJs rocked as only they can. Matt Reeves was there shooting pics, check the the full photo gallery on our Facebook and peep some favorites after the jump. Big shout to Dream Live for hosting our VIP and backstage hospitality, the Empire Garage venue and crew, and our presenting partners IHEARTCOMIX, Embrace, Heard and Biz3 who all made who made Austin Party Weekend one for the books! Read More

Posted in Pics, Videos

Fool’s Gold SXSW 2014

Posted on Feb 27th, 2014

Tacos, tequila, tinnitus… SXSW traditions run deep! But fans in the know look forward to the annual Fool’s Gold bash more than anything else. It’s not a showcase, it’s a party! For this year’s edition, we’ve got the debut live performance of Low Pros (aka A-Trak and Lex Luger) with crazy special guests including Migos, Travi$ Scott, and Que, 100s, Black Atlass, Nick Catchdubs, gLAdiator, World’s Fair, Treasure Fingers, GrandeMarshall, DaVinci & Sweet Valley, Smalltown DJs and more. It all goes down on Friday, 3/14 at Empire Garage (606 E. 7th St) in Austin, TX as part of the Austin Party Weekend series of trailblazing label showcases. The Fool’s Gold party is free with SXSW badge, and there will be limited $10 tickets available at the door. Check austinpartyweekend.com for all the info, and we’ll see you there!

Fool's Gold SXSW '13 Recap

Posted on Apr 19th, 2013

The annual Fool’s Gold Austin extravaganza keeps getting bigger and better! Check out what went down at our official SXSW showcase, our after-hours bash with A$AP Yams at the Illmore, the mega-label Super Party team-up with Mad Decent and Check Yo Ponytail, and more (including Danny Brown proudly accepting an mtvU Video Of The Year Woodie!) in this official recap video.

There’s pics too… check out MTV Hive’s “Family Portraits” backstage at the showcase, B&W shots from Hex, Driven By Boredom’s Super Party pics, and some Illmore shots from Matt Reeves and Brock Fetch, some candids from Jayne Lies at Jungle Gym and behind the scene snaps from Josh Wehle. Some of our faves after the jump. Read More

Fool's Gold vs SXSW

Posted on Mar 14th, 2013

Our mega weekend of shows in Austin continues! After a smash SUPERPARTY with Mad Decent and Check Yo Ponytail last night, we close out with a bang at our annual label showcase at The Annex (Beauty Ballroom) on Saturday (3/16) featuring damn near everybody. Free entry with SXSW wristband, $5 at the door for everyone else. Read More

Posted in Live

Fool's Gold Shuts Down Austin & Miami

Posted on Mar 8th, 2013

It’s that time of year again! FG is gearing up to throw every type of party imaginable during back-to-back weekends in Austin and Miami during SXSW and Ultra. You want a secret house party? We got that. An all day multi-label mega event? Yup. A rowdy rap blowout with A$AP? Check. Official showcases with label heroes Danny Brown, Flosstradmus and Just Blaze as well as up-and-comers Oliver, RL Grime, GrandeMarshall, World’s Fair and Party Supplies? Obviously. Not one but two sweaty raves at Miami’s mythical Grand Central? You name it, we got it lined up. Check the rundowns and stay tuned for full details on each… meanwhile get yer RSVPs in for our main Austin and Miami showcases now!

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Posted in Live

Fool's Gold SXSW Showcase Recap

Posted on May 2nd, 2011

Karmaloop TV captured our SXSW showcase this year, check the recap video to see A-Trak, Donnis, Cubic Zirconia, Danny Brown, The Suzan, AraabMuzik, Kingdom, Telephoned, Nick Catchdubs and Party Supplies in action! They also filmed some interview footage with A-Trak, Nick Catchdubs and Cubic Zirconia. Anecdotes galore…

There’s also some great photo galleries from our buds Mel D Cole and Brook Bobbins. Peep some selects after the jump. Read More

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