Starting this week, people walking the streets and riding the subways of NYC and Brooklyn have been greeted by the handsome trio of FG founders A-Trak, Nick Catchdubs and Dust La Rock, mugging it up for Bushmills’ new “Since Way Back” ad campaign, also featuring portraits of friends Chromeo, DFA, No Mas, and Kai Regan and co. There’s painted wall-size versions (ours is next to Alife Rivington Club), subway ads, and proper billboards throughout the metro area. Keep us posted with your Twitpics, etc when spotted!

For more, check the Bushmills Facebook page, and see more pics (and video of our photo shoot at Jonathan Mannion’s storied NYC studio) after the jump.