Black Atlass teams up once again with fashion photographer Kenneth Cappello for the stark and bewitching “Blonde” music video. As BA croons (“Your lips take me to California…”) over his own minimal, hypnotic piano loops, lingering shots of Los Angeles at sunset build to a fiery climax. “Blonde” immortalizes the pull of this city’s dark side so powerfully—it’s unclear who is seducing who, but we’ll let the love burn either way.

Haunted Paradise, Black Atlass’ debut album on Fool’s Gold, promises even more snapshots of attraction and temptation. Pre-order the LP now on iTunes (out 8/9).