Redinho

Prolific English multi-instrumentalist Redinho (Sub Pop, Numbers) moved to London’s rough
Holloway Road during lockdown. Aside from prompting him to join a boxing club, the
neighborhood also influenced a wave of manic, ebullient tracks created on an old Akai S3000XL
sampler, a Tascam Portastudio recorder and a small handful of junky machines. The resulting
album, 1-800-SUC-CESS, is raw and spontaneous, assembled like a mixtape with tape hiss and
surrealist interludes.

He created videos that connect multiple songs, which he described as “a kind of infomercial
nightmare. The relentless selling of a material, financial or spiritual fix to the human condition.”
He muses: “This projection of intense self-improvement, whether through fitness, finance or
psychological and spiritual mastery, seemed propelled by desperation.” And yet there is an
undertone of humor and wit that balances out all the paranoia, making 1-800-SUC-CESS and
highly entertaining listening experience.

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