Black Atlass’ slinky, seductive single “Tonight” gets an equally alluring music video from acclaimed fashion photographer Kenneth Cappello. Conjuring a high-gloss world of vintage supermodel shoots, the classic B&W beach video vibes quickly turn hallucinatory, with Black Atlass’ yearning vocals soundtracking a Cronenberg-worthy body party. Even if tarantulas aren’t your turn on (yet), “Tonight” is a must-watch. Stay tuned for more from Black Atlass in the coming months.
Premiered on Revolt TV, ManMan Savage lives up to his name on “Takin Shots,” shaking dreads and wilding out to his anthemic Fool’s Gold single in the most unlikely boxing match ever. Turn up and get familiar with ATL’s newest knockout MC. Watch the video above to “Takin Shots” and listen here.
The turntables might wobble but they don’t fall down… the same can’t be said for A-Trak’s cowgirl friends in the delightfully absurd new video for his hit Jamie Lidell collaboration “We All Fall Down.” Featuring a mechanical bull dance partner, some brave sweethearts of the rodeo, and Trizzy holding court as saloon master of ceremonies, this “WAFD” video is one foot-stomping night out. Watch the video here and order the 7″ vinyl backed with “Jamie’s Version” at store.foolsgoldrecs.com.
Brenmar takes mobile macking to new levels with his latest single “She Already Know It.” The NY club king follows up last year’s epic Award EP with his steamiest track to date, creating the perfect setting for guest MCs Beatking, ManMan Savage and Jeff Chery to get inappropriate through the wire. Pass the aux cord and play this loud… watch the cameo-filled cell phone video now, and be sure to get tix for Brenmar’s Valentines’ Day b2b set with DJ Sliink at Good Room in BK.
Montreal beat king Shash’U is back with a new video from his ultra-funky, ‘80s-inspired PWRFNK EP. Putting a playfully creepy spin on his roots in the professional street dance world, this body part-swapping clip takes viewers to “the lab” for real. Listen to PWRFNK now on all digital services, and get the limited-edition double vinyl (paired with Shash’U’s Thru Da Night EP) from the Fool’s Gold store.
Dancing diamonds and hypercolor predators clash in the glitchy and beautiful new video for Madeaux’ “Kill For Me,” taken from his debut Fool’s Gold EP New Wav. Director Yoshi Sodeoka (Tame Impala, Yeasayer) creates a moody virtual world for Madeaux’ haunting melodies and thumping drum tracks to run wild, setting a tone for the LA producer’s signature take on modern day dance music. Premiered on FACT, watch the video for “Kill For Me” above and listen to New Wav now!
Meyhem Lauren joins the Fool’s Gold family with “Money In My Pocket.” The first single off his Piatto D’Oro LP, “Money” is top-shelf Laurenovich, featuring classic New York tough talk over a wildly catchy saloon piano beat from Farhot. Premiered on The Fader, the holiday-themed video from director Calmatic (Kendrick Lamar, Vic Mensa, OverDoz) puts Meyhem’s rugged charisma front and center, capturing the Queens MC spreading joy to the people as only he can. Grab “Money In My Pocket” on iTunes!
GrandeMarshall makes All Conditions Gear music for real ones around the globe. His new Fool’s Gold album My Brothers Keeper is filled with unbreakable cuts like “PULLUP’S THEME,” now immortalized with an appropriately rugged video ready for winter and beyond. Shot in North Philadelphia by director Kumasi Sadiki (mastermind behind streetwear outpost The Good Company), the city’s toughest rides provide a backdrop for Grande’s self-assured bars: You ain’t gon’ get it with your hand out / We put in work and made it happen. “PULLUP’S THEME” is the soundtrack to lace up and get yours. Premiered on HotNewHipHop, watch “PULLUP’S THEME” and listen to My Brother’s Keeper now.
Doll parts! Follow directors Lena Greene and Lorraine Nicholson behind the scenes of the insane stop-motion universe they’ve created for Tommy Trash’s Luv U Giv EP, out now on Fool’s Gold. Their three-part music video epic features cannibal babes, decapitated sailors, and even a cameo from A-Trak (inside a whale’s belly!) Premiered on Billboard, watch the BTS and learn more about two visionaries who’ve created a bizarro island world that we’re proud to be marooned on. Make sure to watch the full trilogy after the jump!