Category: Webstore

FG x Ricky Powell Collab Hoodie

Posted on Oct 13th, 2017

We hosted an in-store with Ricky Powell for the launch of his new book The Individualist, and made limited hoodies to celebrate! Photo print of Ricky’s slide on the front (featuring the legend Kool Keith circa ’99 at Fat Beats) and a big FG tag on the back. Get yours at (books and bundles available too) and our BK shop at 147 Grand Street, open noon-7pm daily. Read More

Posted in FG Store, Webstore

Fool’s Gold Tracksuit

Posted on Jun 16th, 2017

Wait is that a Fool’s Gold… tracksuit?!? U DAMN RIGHT. Get ready for road in a fully custom FG track jacket and pants with reinforced pockets, woven logo stripes and a custom gold bar zipper pull. Available now at and our BK shop, open noon-7p daily on 147 Grand St.

Posted in Webstore

Fool’s Gold Summer ’17 Collection

Posted on May 22nd, 2017

Hot off the heels of our flagship store opening in Brooklyn, we’re proud to drop the Fool’s Gold Summer ’17 clothing collection. Along with the necessary hoodies, headgear and tees, we’ve got select cut and sew items: a tracksuit, coaches jacket and shoulder bag. Dubbed “New York’s Loudest”, the bright collection harkens back to an early-aughts golden age, when SoHo staples like Yellow Rat Bastard and Fat Beats were go-to downtown destinations. The accompanying lookbook, shot by street style wunderkind @rayscorruptedmind and styled by Kevin Amato, premiered today on WWD. It stars Fools Gold artists Leaf, Kissey, Callie Reiff, Geotheory and Yesus of B.I.C. alongside extended FG fam. Check out the full lookbook and get the gear at and 147 Grand St in Brooklyn. Read More