Category: FG Store

Fool’s Gold’s Artist Series Collab with New York’s own Snoeman.

Posted on Feb 28th, 2024

Shop the collection now.

Fool’s Gold’s latest Artist Series collaboration is with New York’s own Snoeman. The mixed media artist’s bright, playful lettering has been seen all around the city in recent years, from neighborhood bodegas and storefronts to galleries. This isn’t FG’s first time linking with Snoe — in 2013 the two collectives joined forces for a Smart Fools capsule and art show.

The Fool’s Gold x Snoeman pieces are soundtracked by an exclusive mixtape by local legend DJ Soul, who crafted an ode to the Big Apple featuring ultra rare jams and unreleased demos by the likes of Ol’ Dirty Bastard, The Notorious B.I.G. and Nas, as well as as classic party records by Kenny Dope and Armand Van Helden. Listen to the mix below, and shop the new collection above!



Ysa Pérez “One Late Summer” Book

Posted on Jun 7th, 2019

The second art book from Fool’s Gold Press is Ysa Pérez’ debut collection One Late Summer, showcasing her unique and emotive portraits. Ysa has been a fixture in the New York music scene for years, but One Late Summer features personal work following a group of teens in Williamsburg. Get this limited-edition printing while it lasts at and our Brooklyn headquarters, open noon-7pm daily at 147 Grand Street in Williamsburg. Read More

Posted in FG Store, Webstore

Fool’s Gold Summer ’18 Capsule

Posted on Jul 11th, 2018

Our new Summer clothing capsule – stuffed with psychedelic illustrations and beach-ready takes on streetwear classics – shines in a new lookbook shot by Aidan Cullen in Los Angeles. Modeled by FG artists, friends and family (including producer Andrew Luce and DJ Softest Hard) the collection features tees, totes, baseball jackets and more. Shop now at store.foolsgoldrecs.comm and the Brooklyn headquarters, open noon-7pm daily at 147 Grand Street. Read More

“Ride For Me” Merch + Launch Party Recap

Posted on Mar 1st, 2018

We celebrated “Ride For Me” and it’s bananas music video with a premier party at House Of Vans featuring DJ sets from A-Trak, Brujas and Nasty Nigel, live skating and more. (Peep the photos here!) The night also served as the debut of the Fool’s Gold x SHUT skate deck and 3M tee, get yours at and our BK shop, open noon-7pm daily at 147 Grand Street in Brooklyn. Read More

Fool’s Gold Winter ’17 Lookbook

Posted on Dec 18th, 2017

Our latest clothing collection comes to life on the streets of NYC, modeled by Fool’s Gold artists, employees and extended family. Featuring limited-edition collabs with Mishka and Lugz as well as classic streetwear pieces from embroidered Champion hoodies to graphic tees, shop the full collection now at and our Brooklyn headquarters, open noon-7pm daily at 147 Grand Street.