Category: FG Store

FG x Ricky Powell Collab Hoodie

Posted on Oct 13th, 2017

We hosted an in-store with Ricky Powell for the launch of his new book The Individualist, and made limited hoodies to celebrate! Photo print of Ricky’s slide on the front (featuring the legend Kool Keith circa ’99 at Fat Beats) and a big FG tag on the back. Get yours at (books and bundles available too) and our BK shop at 147 Grand Street, open noon-7pm daily. Read More

Posted in FG Store, Webstore

K$ace’s Big Ass Takeover

Posted on Jun 19th, 2017

K$ace is the host with the most! FG’s favorite prankster took over the BK store, bringing some friends to DJ (and pizza). Check out some portraits from Deon Visuals and see what the fuss is about for yourself at 147 Grand St, open noon-7pm daily. And while you’re at it, add K$ace’s “Treadmill” to your favorite playlist of choice! Read More

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Posted in FG Store, Live

Fool’s Gold Store Grand Opening Recap

Posted on May 23rd, 2017

Did you shut down the block with us at the grand opening of our new FG store? The Heatmakerz, “Flan Emoji,” Nick Hook, KittyCash and Bloody Osiris were, along with a gang of friends and fam. Come see the spot for yourself at 147 Grand Street in Brooklyn (open noon-7pm daily), and get pieces online at David Cabrera was there to snag pics, check out the full Facebook gallery here. Read More

Posted in FG Store, Live, Pics

Fool’s Gold Summer ’17 Collection

Posted on May 22nd, 2017

Hot off the heels of our flagship store opening in Brooklyn, we’re proud to drop the Fool’s Gold Summer ’17 clothing collection. Along with the necessary hoodies, headgear and tees, we’ve got select cut and sew items: a tracksuit, coaches jacket and shoulder bag. Dubbed “New York’s Loudest”, the bright collection harkens back to an early-aughts golden age, when SoHo staples like Yellow Rat Bastard and Fat Beats were go-to downtown destinations. The accompanying lookbook, shot by street style wunderkind @rayscorruptedmind and styled by Kevin Amato, premiered today on WWD. It stars Fools Gold artists Leaf, Kissey, Callie Reiff, Geotheory and Yesus of B.I.C. alongside extended FG fam. Check out the full lookbook and get the gear at and 147 Grand St in Brooklyn. Read More

Meyhem Lauren’s Got The Fever TV: Episode 1 “KORN”

Posted on May 12th, 2016

No one reps New York quite like Meyhem Lauren. And Queens’ own concrete ambassador is everywhere these days, touring the world with Action Bronson while serving up his savory new Fool’s Gold release, Piatto D’Oro. But Mey’s new series Got The Fever TV features another side of this MC and his city, showcasing rare footage and one-on-ones with some of graffiti’s most iconic and notorious personalities. Premiered on Juxtapoz Mag, the late Jeffrey “KORN” Gamblero (from Meyhem’s SMART Crew) kicks off this inaugural episode, and pieces on Jakee, Zexor and more will follow. As the man himself puts it, “Got The Fever TV about to hit y’all in the head… real shit, real interviews, real life graf.” Download Piatto for free and buy the T-shirt here.

Fool’s Gold x Strita DTLA Ladies Crop Top & Short Set

Posted on Feb 3rd, 2016

After seeing our friends wear their pieces at home and in the club, FG teamed up with Strita DTLA to create a limited-edition, basketball inspired crop top and short set. Limited to 99 pairs worldwide, get yours while they last at! Modeled here by Kittens of Athletixx, the set includes Strita’s signature boy shorts and a newly-designed racerback top in shades of black. Features a polyester and spandex body (no closure – top pulls on over the head), breathable athletic mesh panels, and a custom Fool’s Gold / Strita DTLA allover print. Made in the USA.. Read More

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Posted in FG Store, Webstore