This Friday (12/1) the Fool’s Gold x Lugz collab drops in-store and online at noon EST. Fully custom details, collectible box, boot-shaped USB with FG tunes… you don’t wanna miss it! Limited to 50 pairs at store.fgrecs.wpenginepowered.com and 147 Grand St in Brooklyn, act fast. Read More
The gawd Lamour Supreme cooked up a CRAZY Mishka collab for us. Get this sick satin baseball jacket and gold tee from store.fgrecs.wpenginepowered.com and our BK shop at 147 Grand St, open noon-7pm daily. Read More
We hosted an in-store with Ricky Powell for the launch of his new book The Individualist, and made limited hoodies to celebrate! Photo print of Ricky’s slide on the front (featuring the legend Kool Keith circa ’99 at Fat Beats) and a big FG tag on the back. Get yours at store.fgrecs.wpenginepowered.com (books and bundles available too) and our BK shop at 147 Grand Street, open noon-7pm daily. Read More
Pick up the phone, baby… a new collection of Fool’s Gold x Hex cases are out for your iPhone 7 (also fits the 6) and 7+, grab em at store.fgrecs.wpenginepowered.com and our retail store at 147 Grand Street in Brooklyn, open noon-7pm daily. Read More
K$ace is the host with the most! FG’s favorite prankster took over the BK store, bringing some friends to DJ (and pizza). Check out some portraits from Deon Visuals and see what the fuss is about for yourself at 147 Grand St, open noon-7pm daily. And while you’re at it, add K$ace’s “Treadmill” to your favorite playlist of choice! Read More
Promnite’s Snake Charmer is now on vinyl and it’s gorgeous: four killer collabs (+ instrumentals!) on a translucent red 12″ in full color sleeve, limited to 300 copies. Get it at store.fgrecs.wpenginepowered.com, our BK store on 147 Grand St (open noon-7pm daily) and at fine record shops worldwide.
Did you shut down the block with us at the grand opening of our new FG store? The Heatmakerz, “Flan Emoji,” Nick Hook, KittyCash and Bloody Osiris were, along with a gang of friends and fam. Come see the spot for yourself at 147 Grand Street in Brooklyn (open noon-7pm daily), and get pieces online at store.fgrecs.wpenginepowered.com. David Cabrera was there to snag pics, check out the full Facebook gallery here. Read More
Hot off the heels of our flagship store opening in Brooklyn, we’re proud to drop the Fool’s Gold Summer ’17 clothing collection. Along with the necessary hoodies, headgear and tees, we’ve got select cut and sew items: a tracksuit, coaches jacket and shoulder bag. Dubbed “New York’s Loudest”, the bright collection harkens back to an early-aughts golden age, when SoHo staples like Yellow Rat Bastard and Fat Beats were go-to downtown destinations. The accompanying lookbook, shot by street style wunderkind @rayscorruptedmind and styled by Kevin Amato, premiered today on WWD. It stars Fools Gold artists Leaf, Kissey, Callie Reiff, Geotheory and Yesus of B.I.C. alongside extended FG fam. Check out the full lookbook and get the gear at store.fgrecs.wpenginepowered.com and 147 Grand St in Brooklyn. Read More
Hypebeast just premiered the first photos of our new flagship retail store on 147 Grand Street in Brooklyn, designed by Family NY with custom fixtures by The Principals. Come visit! (Photos by Nolan Persons). Read More
No one reps New York quite like Meyhem Lauren. And Queens’ own concrete ambassador is everywhere these days, touring the world with Action Bronson while serving up his savory new Fool’s Gold release, Piatto D’Oro. But Mey’s new series Got The Fever TV features another side of this MC and his city, showcasing rare footage and one-on-ones with some of graffiti’s most iconic and notorious personalities. Premiered on Juxtapoz Mag, the late Jeffrey “KORN” Gamblero (from Meyhem’s SMART Crew) kicks off this inaugural episode, and pieces on Jakee, Zexor and more will follow. As the man himself puts it, “Got The Fever TV about to hit y’all in the head… real shit, real interviews, real life graf.” Download Piatto for free and buy the T-shirt here.